Link Building is the process of creating inbound links to your website.

Link building is crucial to the strength of your website and it’s relevance to Google or other search engines. Link building can be done with reciprocal links, being listed in e-zines, newsletters, directories and search engines. It is one of the best ways to increase awareness and make your company’s site popular with the search engines. Link building will help get quality traffic to your site, increase visibility and credibility of your site, and helps your site get indexed by the search engines more often.

Reciprocal links are ones in which each party exchanges links.

Link building can also involve Web 2.0 strategies- using social bookmarking on sites such as Digg, Delicious and creating Hub pages, and Squidoo lens.  Link building can come from online press releases and blogging on Google blogger and WordPress blog.

Note:  this is not the same thing as the person who calls or emails you and says “I can get you 1000 links.”  These type of link spamming is bad for your website.  In order for link building to be effective, the links pointing to your website need to be relevant to your content and your keywords.  If you are tempted by a “get you links” offer- call your customer service representative, here at SCD Consulting, and we will tell you some horror stories about the links you may get from this type of low quality work.


Here is more information about our other local business online marketing services: