SCD Consulting Services


“I think of Shirley as my secret weapon against the competition, always watching the market, and looking out for me.”
Christian Yaste, DDS
Ballantyne Center for Dentistry

“We have been very satisfied with Shirley's online marketing services. We have seen impressive results and we are reaching our goals for the search engine rankings for our keywords. Her services more than pay for themselves. Top qualities:Great Results, Expert, High Integrity"
Ivan Mac, MD and CEO Metrolina Eye Associates

“Shirley got us to the top of the search engines for ‘Charlotte’s best roofing company’ in 8 days. She created a new website and even wrote the content for it, when I became overwhelmed with my roofing business.  We’re excited about continuing to grow.”
Kevin Sweeney, owner
Advanced Roofing and Exteriors, Charlotte

Our Online Marketing Specialties:

  • Medical Practices
  • Dental Practices
  • Attorneys and Law Firms
  • Roofers, Contractors, and Home Improvement Companies
  • Any Small to Medium Sized Business
  • Local Businesses
  • Those who want to grow their businesses and get new clients

Resources for local businesses

Link Building

Link Building is the process of creating inbound links to your website.

Link building is crucial to the strength of your website and it’s relevance to Google or other search engines. Link building can be done with reciprocal links, being listed in e-zines, newsletters, directories and search engines. It is one of the best ways to increase awareness and make your company’s site popular with the search engines. Link building will help get quality traffic to your site, increase visibility and credibility of your site, and helps your site get indexed by the search engines more often.

Reciprocal links are ones in which each party exchanges links.

Link building can also involve Web 2.0 strategies- using social bookmarking on sites such as Digg, Delicious and creating Hub pages, and Squidoo lens.  Link building can come from online press releases and blogging on Google blogger and WordPress blog.

Note:  this is not the same thing as the person who calls or emails you and says “I can get you 1000 links.”  These type of link spamming is bad for your website.  In order for link building to be effective, the links pointing to your website need to be relevant to your content and your keywords.  If you are tempted by a “get you links” offer- call your customer service representative, here at SCD Consulting, and we will tell you some horror stories about the links you may get from this type of low quality work.


Here is more information about our other local business online marketing services: