PPC stands for Pay-per-click
I’m not a big fan of pay-per-click and I believe I can show you other ways to use your money more wisely. PPC is not part of our services, but, if you are truly interested in using pay-per-click I will be happy to give you some tips for you to run your own targeted PPC campaign.
Pay-per-click is a way to show up on the first page of a search engine, within minutes. You will be at the top of the search, in the paid area (which is usually located at the very top or the right hand column of a search.) There are some people who click on this paid area, though the numbers are far lower than the ones who click on the local listings (red bubble next to it) and the top 1-3 organic/natural results.
Google statistics show that 80% of the search engine traffic goes to the local listings and the 1-3 organic sites, on the first page of a search.
Statistics show that the remaining 20% of the traffic clicks on #4-10 in the organic/natural search, pages 2 and following, along with the PPC. So all of those sights share the remaining 20%.
PPC is an internet advertising model used with search engines, advertising networks, blogs and other sites, in which advertisers pay their host only when their ad is clicked on. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Websites that utilize PPC ads will display an advertisement when a keyword search/query matches an advertiser’s keyword, or when a content site displays relevant content to the advertiser’s key word(s.)
A Pay per Click Campaign is managed correctly when, using various SEO tools, you search for the right keywords and keyword phrases, and bid on these words and phrases. Every business is unique and every market (city) is unique and requires individual research. Geo-targeted pay-per-click will save company’s money and time to direct the local customer to their business. PPC ROI (return on investment) tracking and monthly analysis will help with the success of each PPC campaign.
If you are interested in incorporating PPC campaign into your marketing strategies, contact SCD Consulting Services, or your customer service representative.
Note: If you are already using us for a monthly marketing service, we do not charge any additional fees to set up your PPC campaign.
SCAM ALERT: Watch out for companies that charge you hundreds of dollars a month to “run” your PPC campaign. It does take work to figure out your keywords, but once the PPC campaign is in place- “running it” doesn’t require doing any work at all- that’s what Google does- it’s automated! Don’t fall prey to people who sell you services you don’t need.
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