Google Ads, Facebook Ads
We focus primarily on organic, natural traffic. Google statistics show that 80% of the search engine traffic goes to the local listings and the 1-3 organic sites, on the first page of a search. Statistics show that the remaining 20% of the traffic clicks on #4-10 in the organic/natural search, pages 2 and following, along with the PPC. So all of those sights share the remaining 20%. That being said, using Google ads is a way to show up, immediately, on the first page of a search.
The paid area is usually at the top section of the page, right column, or bottom section of a search.
PPC is an internet advertising model used with search engines, advertising networks, blogs and other sites, in which advertisers pay their host only when their ad is clicked on. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Websites that utilize PPC ads will display an advertisement when a keyword search/query matches an advertiser’s keyword, or when a content site displays relevant content to the advertiser’s key word(s.)
A Pay per Click Campaign is managed correctly when, using various SEO tools, you search for the right keywords and keyword phrases, and bid on these words and phrases. Every business is unique and every market (city) is unique and requires individual research. Geo-targeted pay-per-click will save company money and time to direct the local customer to their business. PPC ROI (return on investment) tracking and monthly analysis will help with the success of each PPC campaign.
If you are interested in incorporating PPC campaign into your marketing strategies, contact SCD Consulting Services.
Here are additional services we offer: