Website design is usually the first impression your potential customer sees online. This makes it imperative that you have a great website – a site that engages and attracts buyers, and builds trust in your brand.
Before you can create a great website, it is important to know what the typical customer will be interested in learning by visiting your site. If you are a local business, it may simply need directions, prices or contact information. If you offer services, visitors to your site may be more interested in making an appointment or reading testimonials from satisfied customers.
Continue reading to learn some basic tips for building your own website or, for those who already have a strong online presence, tips for effective website design concepts to your existing site.
What makes a professional website?
For businesses, good website design depends on both the information provided, as well as, the aesthetics. The features of a great business website have much more to do with what will turn your site visitors into paying customers than anything else. The elements used to create a good website probably affect visitors on a subliminal level. The best designs minimize distractions, are easy to navigate, and clearly communicate your story.
While you are evaluating what would make a good website design for your business, make a list of the things that your customers are most likely to want when they visit your site. What do you want potential customers to know and how do you want them to feel about your business when they visit your website? Organize and present this information clearly to help build visitors’ confidence.
Tips for a great website design
In addition to a simple and attractive design, it is important that the design of your website matches other existing brands. Here are some tips to improve the quality of your website.
- Your website is a reflection of your business or brand
One of the basic principles of good web design is that you should update the appearance of your site to current standards. An outdated design gives the wrong impression. And, if your website is obsolete, your customers will feel that your products and services are too.
- Your website should offer new products/services
Next, your website should allow for easy expansion to add additional products and services. When researching how to format your website, note that navigation and menu structure are essential to clearly present products and services to site visitors. Your sitemap should match the long-term goals of your business. What makes a good business website is not only that it is great today, but that it can also grow as your business grows.
- Your website should be easy to use and navigate
Next, make sure your website is easy to use and navigate. Prospective customers should be able to easily find the information they need. An easy to use menu is fundamental to good web design. Creating a successful website is often something as simple as being able to quickly find product information, how to book an appointment, and contact information.
A Good Website Design is Important to Businesses in Charlotte, NC
While one in three SMEs does not yet have a website, being present on the web allows you to differentiate yourself from your competitors. But this is only really effective if you have a good website design. Studies show that 94% of first impressions of a website are related to design. Contact SCD consulting services if you need help developing a good website design for your business. Our experts have the experience, resources, and knowledge to develop a world class website design that makes your business global. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.