Website design is one of the few ways your Charlotte brand is judged by everyone who visits your website. You increase loyalty and trust if your website looks like it was given a lot of effort.
Consistency
If you choose an experienced web designer, they will understand the many elements of your brand, such as your preferred logo, font, and color palette, and they will be able to use this information to display your company on your website in the most effective way possible. Novice websites or websites created with a DIY approach frequently utilize colors that are mismatched with the established brand and its logo. All of this contributes to a poor user experience. It has a damaging effect on your credibility, and it makes it more likely that prospective customers who are currently on your website will go to another site instead.
Bounce rate
When a visitor leaves after looking at just the homepage, this is called a bounce. We want to decrease the bounce rate as much as possible. We want that customers stay on our website longer and go through a couple of different pages before leaving. We can reduce the bounce rate by designing the website in such a way that customers will be dying to learn more and read more. They will want to go through the different pages even if it’s just for the aesthetics. Therefore, website design is also really important in reducing the bounce rate of a website.
Credibility
To put it more simply, a website that is both strategically planned and entertaining will attract a greater number of visits and will assist in converting those visitors into customers. This will undoubtedly result in an increase in sales, which will unquestionably be to your company’s advantage! It is smart to make an investment in a website that was built by a professional if you want to increase the number of sales you generate.
Google Rankings
An outdated website or one with a bad design will have a negative impact on the website’s visibility in search engine rankings. The amount of time and money that a business invests on its website is something that Google takes very seriously. Consequently, if you want to maintain a high position in the search engine results, you will need to make significant investments in a website. In order to achieve a high ranking on Google, you need to ensure that it satisfies all of the criteria that the search engine looks for.
Find top website design experts in Charlotte
If you’ve got a business that’s struggling, look no further! We’re here to revive it and make it thrive and reach new heights. Search engine marketing is the best way to promote your brand in 2022. Everyone and their pets are online these days. Gone are the days when you have to stare at billboards. As long as you promote your business the right way using SEO-optimized techniques, there’s no limit to the heights it can reach. Our team of experts is exactly what you need to reach new customers and clients. Together we can make your business a well-known brand among the Charlotte community. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.