The website design of an e-commerce site affects it in a lot of ways. Poor conversation rate is one of the effects of poor website design of an e-commerce site. Seemingly minor details in design, wording, or navigation can scare away potential buyers. Sometimes visitors can’t say why they left, only that they weren’t comfortable going any further in the act of buying. The good news is that most of these details can be fixed quickly and easily. Here are some often-encountered mistakes that kill sales on an e-commerce site.
Spelling, typing, and grammar mistakes
Misspelled and misused words act as a “stop” in reading comprehension. On an e-commerce site, it has been widely proven that spelling or typing errors seriously affect the site’s trustworthiness. Likewise, they can seriously downplay the impact of a marketing pitch.
A site that lets this kind of fault go through gives the impression of a neglected site, of a site whose owner seems careless about quality. What if it was like that for the processing of my future order? Personally, I will not take any risk buying from this site.
Wrong color combinations
If your site experiences high bounce rates, the problem can also be related to its graphic charter and in particular the choice of color combinations. Some visitors won’t like your site, but they can’t explain why.
The element in question can be the general color, the color of the logo, the complementary color of the icons or the action buttons. Do not choose just any colors for the graphic charter of your site. A good combination will be more conducive to improving the conversion rate.
The most popular colors are blue and green. Brown and yellow are among the least popular.
To resolve this issue, experiment with colors that suit your audience. Hopefully, your site uses CSS extensively, which makes it easy to change the color of elements, if the need arises.
Copy and paste supplier descriptions for your product sheets
Manufacturers and wholesalers who make the effort to provide descriptions of their products often design their speech as a sales pitch, aimed at their professional resellers. But these texts may contain professional jargon, be too technical, or may contain a sales pitch that is poorly suited to the end consumer.
So, you have to make the effort to write your own product descriptions with your readers in mind: what do they need to know? What will make them want to choose this product? What are their fears about this product? What response?
Bad photos and videos prevent the conversion rate from improving
Photos and videos should be attractive and high-quality. Videos that are too low definition and small blurry photos do not sell a product. Studies on this subject have long proven the positive impact on the conversion rate, size, quality, and quantity of a product’s visuals.
These same studies have shown that online shoppers often try to read the labels on product packaging.
Amazon has understood this and requires high-definition visuals for product sheets at least 1001 pixels high by 2560 pixels wide. Thus, the zoom on the visual is of very good quality, on Desktop as on smartphones.
No testing on devices and browsers
Ideally, your online store should look pretty much the same on a Mac as it does on a PC, as well as when loaded through Chrome, Firefox, Internet Explorer, and Safari. The mobile version should look and work the same on an Android device as it does on an iPhone or iPad.
Make sure the site meets modern HTML and CSS standards. Try to satisfy customers using outdated hardware and software, at least two older versions.
Website design experts in Charlotte
There are many things that affect the conversion rate of an e-commerce site. Some of these have been discussed in this article. For a better evaluation of your site, we recommend contacting a website design expert.
SCD consulting services are experts in website design. Our experts have the experience, resources, and knowledge to help improve the conversion rate of your e-commerce site. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.