What is SEO?
If you have had any exposure to online or digital marketing, you have probably heard a lot about SEO, or search engine optimization. This practice is one of the keys to making your product, service, or business visible online and accessible to your customers. But what does it actually entail?
Put simply, search engine optimization is all about making sure that your website shows up at or near the top of the list of results when relevant terms are searched. Your goal should be to appear first or near first when your key terms are searched. This will drive more traffic to your website.
What are the benefits of SEO?
Besides the obvious benefit of getting people to look at your website, there are other advantages to utilizing search engine optimization. Showing up early and often in results can give you prominence over your competitors. It can make you appear as an expert and leader in your field.
Search engine optimization is also a way to build your brand, and to introduce your business to customers that might not have otherwise been aware of your presence.
How is SEO implemented?
SEO can be either paid or organic. Paid search engine optimization means that you are charged a fee to appear as a “sponsored result” when certain pre-determined phrases are searched.
Organic may be able to drive more impactful results, but it is also more nuanced. To successfully rank higher in searches without paid placement, you will need to optimize the text, structure, and organization of your website to have key criterial that search engines “like”. Due to the constantly changing algorithms employed by the search engine, this may need to be frequently tweaked and updated for best results.
Where can I get help with my SEO strategy in Charlotte NC?
Digital marketing in general, and search engine optimization in particular, can be quite challenging if you do not have a lot of background or experience in this area. Fortunately, an expert consultant can help you get the most possible benefit from SEO and other online marketing tools. If you could use some help in this area, consider contacting the team at SCD Consulting Services in Charlotte NC. Founder Shirley Cress Dudley and her experienced staff have successfully aided many small and local businesses with search engine optimization and other digital marketing techniques. You can count on SCD Consulting Services for all of your online marketing and advertising needs.
Don’t miss out on the boost in visibility and revenue your business can realize through properly implemented search engine optimization. Contact SCD Consulting Services today to learn more about how they can help you grow your business through expert digital marketing.