What is search engine marketing?
Is your business fully optimizing search engine marketing in order to drive traffic to your website? If not, you may want to learn more about this important online marketing tool, and how you can make it work for you.
Search engine marketing encompasses both paid and organic activities that serve to boost your site in the search engine algorithm rankings for key words and terms. For example, if you are a jeweler in Charlotte, NC, you may want to make sure that your business website is prominently displayed to users searching for things like “North Carolina engagement ring shopping” and “buy diamonds in Charlotte”.
How does search engine marketing work?
There are a variety of ways that you can implement search engine marketing, and it is usually beneficial to use more than one. All of these strategies can be divided into two major buckets- paid placement and organic design.
Paid placement refers to buying prominence on a search engine results page. Your website may appear as a sponsored result at the top of the page or along the sidebar. This increases the visibility and likelihood that searchers will visit your site. The cost for paid placement will vary depending on the search engine and on the competitiveness of the term. For example, it would be more expensive to secure placement for the term “where to buy jewelry” as opposed to, say, “shop for gold jewelry Charlotte NC”.
Organic search engine marketing approaches optimizing your results from a different perspective. It relies on smart web design and content management and publication to make your site naturally algorithm friendly, so it rates highly in search results without paid sponsorship. Both types of search engine marketing can be effective.
Charlotte, NC search engine marketing consultant
Are you confident in your ability to utilize the latest techniques in paid and unpaid search engine marketing to drive traffic to your website? If not, you may have had difficulty getting the search engine marketing results you are looking for on your own. Or, you may simply not have the time to dedicate to this area of your digital marketing strategy. If so, working with an expert online marketing consultant could be the right move for your business.
If you are located in or around the Charlotte, North Carolina area, you may want to contact the online marketing team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have years of expertise creating and implementing search engine marketing campaigns for companies all over the US. The team at SCD Consulting Services can help you with other aspects of your online marketing as well, including website design, social media marketing, search engine optimization, and more. Contact SCD Consulting Services today and learn more about how they can help you drive traffic to your website with search engine marketing.