Website design is vital for your business
Website design is about more than just aesthetics. A well-designed website can make it easy for customers to find what they are looking for and pay for it. It is pleasant to look at, and has enough new and interesting content on a regular basis to keep people coming back often. A badly designed website is a chore to navigate and unpleasant to look at.
With over 80 percent of all buyers searching online before making a purchase, designing your website well is at least as important as designing your Charlotte physical store well, but people have been designing stores for thousands of years and have pretty much gotten it down pat. Websites are still only a couple of decades old. Many people want to design their own, and not everyone designs theirs well. (There are still people out there who find uses for Comic Sans and Papyrus.)
Get a professional to do it
So a website designed by professionals will give you a leg up, especially if it includes search engine optimization (SEO) in its text. A professionally designed site not only makes things easier and more pleasant for your customers, it sends a message that you are a professional in every aspect of your business, and can be trusted. Your website should have a recognizable home page, menu, photos, videos, links to reviews and a blog, among other things. (Local weather data also helps your page increase its ranking.)
In terms of website design, simpler is better. Not only does it make your site more user-friendly, but you never know what bandwidth limitations your customers may be coping with. Before you spend a lot on a Flash animation, remember that not everyone uses or trusts Flash. Try to find ways to put the maximum amount of information in the minimum amount of text, with plenty of SEO keywords. If this sounds like work best given to an expert, it is.
Website design assistance in Charlotte
SCD Consulting Services provides concierge online marketing services for medical and dental practices and other small to medium sized businesses, including website design services. We also offer hosting and domain name ownership at reasonable prices. We help local businesses attract more customers with video production, video marketing and logo design, and E Commerce shopping carts. We offer a large selection of marketing services, which are customized for whatever your company needs in order to dominate its market area. We offer the best SEO in Charlotte, but our services are available to any business or practice in the United States. We only promote one company in any given service area in any city. Call today to get started.
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