Advances in website design
When something is out of date, it is often easy to tell. Have you ever cringed to see a dreadfully outdated outfit, vehicle, or home décor? Now consider your website design- are you giving this same negative impression to your potential customers?
The explosive increase in internet usage and online activity in the past few years has meant that in many cases, the industry has changed faster than many organizations can keep up with. If you feel left behind by technology, it may be time to update your website design.
Why mobile friendly website design is important
One of the most prominent trends in website design in mobile optimization. Increasingly, Americans are accessing the internet via cell phones, tablets, or other mobile devices as opposed to using desktop or laptop computers. Having a website that cannot load properly or in a timely manner on a mobile browser, or that cannot be easily navigated on a small screen, can cost you traffic and potential customers.
Further, recent search engine algorithm changes have caused mobile friendly websites to rank higher in search results. This means that your page may be less visible to your potential customers when they execute a search for a relevant term.
Updating your website design
There are a lot of considerations to take into account when updating your website. In addition to being mobile friendly, you will want to ensure that it is structured in a way that encourage better rankings in search results. Of course, your website design will also need to incorporate the content and navigation that your customers are looking for.
If this task seems a little daunting, then working with a consultant is probably the best way for you to update your website effectively and efficiently.
Your Charlotte, NC website design consultant
If your website design is outdated or not mobile friendly, now is the perfect time to update it. You won’t want to wait and lose the opportunity to improve your online presence and increase the functionality of your site. If you want your website to be updated to be attractive, mobile friendly, functional, and effective, you may want to consider the benefits of working with an expert online marketing consultant.
If you are located in or around the Charlotte, North Carolina area, consider contacting the digital marketing team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have years of expertise creating and implementing online marketing strategies for companies all over the US. In addition to assisting with website design, the team at SCD Consulting Services can help you with search engine optimization, social media marketing, and more. Contact SCD Consulting Services today and learn more about how they can help you grow your business with improved website design.