What is social media marketing?
It’s hard to escape the buzz about social media marketing. Given that more than 81% of Americans have a social media profile, not taking advantage of this area can really have a detrimental impact on your business.
Social media marketing, put simply, refers to the strategy and practice of using accounts on social media (such as Facebook, Twitter, Instagram, and LinkedIn) to reach customers and promote your business.
How can social media marketing help my business?
Social media marketing can benefit your business in several different ways. With a sophisticated social media strategy, you can focus specifically on the impacts you want to achieve. This may include:
- Brand image: Build or shape an identity for your brand or business. Create an impression with customers that will give them a positive association with your company.
- Market share: Expand your reach! Social media affords you the opportunity to quickly, easily, and cost effectively get in front of more potential customers. There are also tools that can make this highly targeted to the exact demographic you want to reach.
- Customer service: Engage with your customers to enhance their experience with your company.
- Promotion: Quickly reach a large audience of current and potential customer to advertise specials or specific products or services. Keep your business top of mind with your target market.
The possibilities of social media marketing are nearly limitless.
What can I do to implement social media marketing?
While the benefits of social media marketing are huge, so are the potential pitfalls. If you are not experienced in this arena or you don’t have the appropriate time or resources to dedicate to it, you may actually do your business more harm than good. With the power of the internet enabling things to go “viral”, one misstep in the social media space could be quickly magnified.
If your business is ready to get started with social media marketing, it is a smart idea to work with a partner who is experienced and successful in this field to help you get up and running.
Finding your partner for social media marketing in Charlotte and the U.S.
SCD Consulting Services, located in the Charlotte NC area, has helped dozens of businesses achieve growth and increase market share through a strategic and targeted social media marketing campaign. Founder Shirley Cress Dudley has developed a concierge online marketing team that can set up, design, and manage your social media marketing strategy. Contact SCD Consulting Services today to learn more about how they can help you grow your business and increase revenue by supercharging your online presence.