Social media marketing today
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Social media marketing requires companies to be nimbler and more flexible than ever. There is no industry that is evolving and changing as quickly as social media. That is an amazing statement when you think about the technological changes we have endured with regard to computers and personal electronic devices. Social media took the world be storm about 20 years ago. It is currently undergoing what could be considered as growing pains on steroids. New discoveries in software, algorithm updates, and a flood of innovative startups collectively reshapes the way we connect with each other, and with our clients. Starting with the national election in 2016, the last couple of years have been tumultuous for social media platforms. Let’s examine its effect on how brands will connect with their customers through social media in the future.
Changes in social media
Consider some of the most significant changes that are, or have taken place in the social media industry:
- Facebook undergoes major algorithm update. Facebook’s new algorithm prioritizes posts from friends and family over public content.
- Instagram Launches IGTV
- Instagram updated its algorithm to prioritize content that consumers want to see in their feeds. The initial change makes it clear that Instagram is focusing on storytelling.
- Instagram launched IGTV, a new app for watching long-form, vertical video
- Twitter eliminates over 70 million fake accounts
- YouTube goes all in on premium prescription services
The goal in social media marketing
Any business that understands the power of social media marketing will create engaging and meaningful content. This requires keen observance, and often, expert help to learn more about your audience and what sparks their interest. The most effective social media platforms are creating a more personalized and interactive experience, which can help businesses to focus on creating engagement to reach more users. We are entering a new area of storytelling with sophisticated content that is carefully crafted and personalized. People will expect to interact with businesses online, but instead of the typical commercial feed, they will be expecting engaging interactions with brands who use storytelling content.
Social media marketing experts in Charlotte, NC
Looking for social media help, SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.