Social networking during the holidays
Social media marketing will not be as effective when it is put off until the last minute. During the busiest time of the year, the time committed to writing blog posts, importing new products to your online store, and projecting your online presence tends to push social media to the back burner. Then, throughout the season, instead of coordinating and integrating your social media presence, you end up with a rambling holiday social presence that is not in line with the rest of your marketing efforts. Consider the following tips to ensure your social presence is effective during the most important selling season.
- Schedule posts with a purpose
Create a distinct social media content calendar to coordinate your posts across all your social media platforms. Start writing these posts as soon as you can. Not only will this save you time as the rush of the holiday season is upon you, it will also give you time to have each social media post edited and approved by at least one other member of your marketing team.
- Plan for calculated visuals
If you stop to think about it, visual elements can be the most time-consuming task for operating your company’s social media. Again, set up your social media calendar to begin crafting the visuals as soon as possible. Create folders that contain files and images by posting week. Name your final visuals accordingly. This will save you from the time-consuming task of searching through a desktop of illogically named screenshots. A quick and easy way to create cool photos, is to use free stock imagery on website that provide such services.
- Create a consistent presence
Coordinate your holiday branding so that it is consistent in appearance and content across each of your social media platforms. Use distinct and memorable photos to illustrate your brand personality. This is the time to showcase a few of your featured holiday products. Choose photos that show your products in real-life settings. You want your prospective customers to picture themselves with their potential purchase.
It is crucial that you use your social media platforms for something more during the holidays. Start early, and plan on spending extra time with customer engagement during the height of the selling season. Social media removes the barrier between you and your customers, offers them your brand experience, and encourages customer loyalty that can last beyond the holiday rush.
Social media advertising experts in Charlotte, NC
Looking for social media help, SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.