Learn how to get an edge on the competition in the slow season
Is business a little slow? Still recovering from the lull of the holidays?
If you want to get ahead of your competition, now is the ideal time. It’s important to have a strong internet presence every day of the year, but you’ll find that the slow season is a great time to get ahead of the guys slacking off on their marketing efforts.
#1 Rule: You need an optimized website
If you don’t have a website, one that can easily be found in the search engines when prospective customers look for your name, and also look for your keywords- then you need to get a website or have your website updated immediately. If you can’t be found on the internet, you are losing TONS of business.
Tips on how to get ahead of the others:
- You need fresh content, posted to your website, several times a week.
- Interact on social media with regular posts to Twitter, Facebook and LinkedIn. Interact with comments from your followers to generate viral business.
- Create a few, simple videos, related to your keywords (the ones people use to find you) and post them on YouTube. Make sure you correctly optimize the videos so they will rank on page one of a Google search.
Now is the time to move up in the search engines, and have such a strong internet presence that your competition can’t catch up.
If you need help with your online presence, or want to get the phone rining with more business, contact us here at SCD Consulting Services.