SEO marketing strategy
SEO specialists in every company must accept one of two choices when it comes to their approach for their inbound marketing strategy. This is especially evident when it comes to generating traffic through links. SEO marketers must choose between white hat or black hat strategies as a means to elevate their content marketing efforts. To break it down simply, a white hat approach emphasizes a strict adherence to Google’s rules, including its guidelines for quality content. Hence, a black hat approach opts for a more aggressive and underhanded approach that isn’t afraid to bend or break the rules.
Unfortunately, the decision is not so black and white… Both strategies offer advantages and disadvantages. Our goal here is to help you take a look at each tactic, so you can determine whether you’ll want to use a white hat or black hat approach when navigating the world of search engine optimization.
Black hat SEO
Marketers who prefer black hat SEO rely on rule-breaking techniques to earn higher rankings. Black hat strategies typically include the following:
- Unrelated keywords
- Content or comments generated by bots
- Doorway pages or fake pages loaded with keywords
- Hiding text or links within the content in an effort to improve rankings
These are a few of the tricks that are incredibly risky. Once they are detected, a site can be banned or penalized with a lower rank.
White hat SEO
The most successful websites practice white hat techniques. The strategy focuses on making your site more visible through quality content and organic link building. Below are some standard practices for the white hat approach:
- Creating quality content for your target audience
- The content is original and highly relevant to a specific niche
- No spelling or grammar errors
- The website is focused on a set of relevant keywords
- Relevant and quality backlinks
- Meta Descriptions that are actually written for people
This most successful SEO marketers opt for the white hat. Naturally, it will take longer to see results because the strategy focuses on improving your search performance through quality content.
SEO experts in Charlotte, NC
Looking for social media help, SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective SEO marketing, sending you more traffic and customers.