What is SEO?
Are you utilizing SEO? If you are like many small business owners, you may not even have a complete grasp of what this term means, much less be using it to promote your business.
Online marketing can seem daunting, but it doesn’t need to be. In fact, the concept behind search engine optimization, or SEO, is fairly simple. At the most basic level, it is the practice of structuring and designing your website to show up prominently in search engine results for certain targeted keywords or phrases.
How does SEO work?
When you make a search on Google or another search engine, you will see instantaneous results pop up on your screen. However, the process for how these results were generated and the order in which they appear is anything but simple. There is a network of complicated algorithms that work to determine the most relevant results based on the term that was searched.
Many different factors influence these algorithms, and they are constantly changing and being updated. For example, the amount of content and subpages on your site, the density of keywords in the text of your website, and the number of links to and from your site can all influence your SEO performance.
How do I implement SEO?
If you want to improve the SEO of your website, you will first need to understand how the search engine algorithms work. Then, you can build features and content into the design of the website to make them more search engine friendly.
The first step is to clearly identify the most important search terms that you want to bring people to your site. You will then use these terms to influence how you build and populate your website.
Additionally, there are certain best practices that you can put into place to make your website overall more search engine friendly, regardless of the terms being looked for.
Charlotte, NC SEO expert
If you are not experienced with website design or leveraging search engine optimization, you may want to partner with an experienced consultant to succeed. Working with an expert in this area can help you ensure that you get the greatest possible benefits from your usage of SEO.
If your business is located in or around Charlotte NC, consider contacting the experienced team at SCD Consulting Services. They can work with you to create or improve your search engine optimization strategy.
SCD Consulting Services offers a full range of online marketing services and expertise. In addition to search engine optimization, this includes social media marketing, content creation and management, website design, and more. Contact SCD Consulting Services today to learn more about how they can help your business grow with online marketing and SEO.