SCD Consulting Services

Search Engine Marketing in Charlotte

SEM or search engine marketing is one of the most effective ways to develop your business and reach your potential client. With millions of businesses out there trying to eye the same customer, it is important to advertise yourself online, and SEM is the most efficient way to grow and promote your business. SEM is also called paid search or pay per click

How can search engine marketing grow my business in Charlotte, NC

In paid search strategy, advertisers rely on keywords the users of a search engine like Google and Bing might have entered when searching for a specific product. Let’s say you are a customer looking for a particular service or product. You go into your search engine and enter a specific word, on the search engine results page (SERPs), you will come across several results (organic and inorganic) whose service match the keyword in your search. SEM place your service at the top of every search or at  the right top corner of every search result making it likely that buyers will click on your service. That’s incredible because no other advertising medium offers such a service, which is why search engine marketing is a powerful tool to grow your business.

How do I set up a search engine campaign for my business?

One of the best way to set up your SEM campaign is to use an experienced business marketer. When setting up the SEM campaign, your marketer will ask you about your service and the geographical area. Then conduct keyword research related to your service. The marketer will select a geographic region where your service is mostly required and create a text-based ad to display on every search results. There are two ways to utilize search engine marketing:

Search engine optimization (SEO):

Search engine optimization (SEO) is an organic free search technique that helps search engines to interpret your web content and your website pages to search engine users. This method can be very complicated and include the use of titles, keywords, Meta tags, description, headers, and providing relevant content.

Paid search marketing (PPC):

Pay per click (PPC) advertising involves paying to search engines to have your websites display along with search results. For example, the Google AdWords program will display your website at the right top corner of search results. The placement depends on many factors like the quality of ads and keywords. There are other types of paid search marketing, such as Facebook. The difference between pay search and organic search is that you are paying for your website to be displayed along with search results.

How can SCD use SEM to complement my business in Charlotte, NC

If you are ready to invest in a search engine to bring more potential clients to your website, it is worthwhile to increase the efficiency of your money. To ensure you are able to use search engine marketing (SEM) properly, our experts are ready to walk you through and ensure you get value for every dollar spent. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.