SCD Consulting Services

Why is there a difference between SEO and SEM?

Search engine marketing involves all the methods that can get you more search engine visitors. SEO, on the other hand, is optimizing your website to get higher ranking in the search results.

When asked, “Which is the important one, SEO or SEM?” Both are as important and tend to different areas of the same thing. You can learn more here why you need them to work with each other to improve your online presence and attract potential customers.

Search engine marketing basics for productive Charlotte, NC exposure

SEM is more involved than SEO and can be hard for small businesses as it’s a significant part of the entire digital marketing strategy. SEM is paid or free marketing or advertising to obtain more search engine visibility.

Like all paid advertising, you purchase advertising space that shows in search engine results. As well as using SEO to rank higher and find organic traffic, you will pay so you can show at the top of any search results.

Paid for ads are known as PSA, and the dominant one in the industry is Google AdWords. With this, you sign up to get your ads showing in Google search results, where you pay for each on ad clicks, or as we know it, Pay-per-click or PPC.

Search engine marketing traffic represents the most important source of traffic on the Internet because people use search engines to find a solution to a problem. When people click on an ad in the search results, they are more likely to convert.

Great SEO with digital marketing firms

SEO is the process of optimizing your website to gain traffic from search engines. When optimized, it is more visible and understood by search engine spiders, and increases chances for higher rankings.

Search engines dictate rules every site builder needs to follow to be sure it is a search engine marketing friendly.

  • You need optimized titles and descriptions
  • Website structure needs setting for ease of navigation
  • Correct use of headings, sub-headings, and images
  • You should have links to and from SEO optimized authority sites

For small companies, this can seem confusing, and to obtain the best results; you often see all this work farmed out to digital marketing pros. 

Finding digital marketing professionals in Charlotte, NC

Search engine marketing can’t be used on its own, so even if you understand this, you still need to attend to your SEO.

Smaller companies may be able to may not be able to focus on difficult times, so you can rely on SCD Consulting Services to get the job done. Shirley Cress Dudley and her consulting team are experts in their field.

Their ultimate goal is to assist you in achieving a consistently high profile in a broad range of search engines and business directories.

You will see exceptional SEO and search engine marketing results when they focus solely on your company’s digital marketing for ranking and exposure. All this is achievable with your Google ad-word, social media engagement, and digital marketing, without focusing on your competitors.

Contact the professionals at SCD Consulting Services today. They look forward to talking with you, learning about your business, and helping you increase your online visibility and conversion rate