SCD Consulting Services

Search engine marketing in Charlotte, NC

Search engine marketing (SEM) is not so much about rankings as it is a strategy to increase the visibility of a website in search engine results pages. It is crucial to focus on search engine marketing as an effective part of your digital marketing strategy, but keep in mind that it is an ongoing supplement to your overall SEO. SEO and SEM are extremely complex undertakings, yet, small business owners (probably convinced by sellers of Free SEO marketing software) have opted to handle SEM on their own. It’s complex, but it is not quantum physics. If you feel you are up to the task, let us help you by giving you a “heads up” on some costly mistakes that can undermine your efforts and lead to unnecessary spending:

  1. Poorly designed landing pages

It is critical that your landing pages are clear and easy to navigate. They also have to be right on target and aligned with the needs of the people using the keywords in their search. If prospective customers cannot easily find the information they are looking for, you will lose a sale for sure, and you will also be paying for a lot of wasted clicks.

  1. Overlooking the fact that prospective customers want to buy

Sometimes SEO managers cannot see the forest for the trees. Sometimes the most prominent function on a page is the dropdowns that entice your prospective customer to opt into your email marketing campaign. Is this really your foremost concern? What do you really want them to do when they get to your website? That’s right… buy something. Too many clicks just to buy a product is just as bad as going to a big box store and waiting in line to purchase a single item. Your email marketing is important, but it is just as effective to install a “Buy Now” button for those people who came for exactly what they want. You can give them the option of opting into your email marketing during the checkout process.

  1. Targeting the Wrong Keywords

There are several factors to consider when selecting keywords for your search engine marketing campaign, most important being the frequency at which search terms are being used. If you suspect that you may not be experts at effective keyword research, consider outsourcing this responsibility to a Charlotte SEO consultant or agency. Targeting the wrong keywords guarantees that you will be paying for clicks that don’t result in sales.

  1. Underestimating the importance of mobile-friendly landing pages

If your landing pages are not mobile-friendly, more than half of your website visitors directed by your SEM campaigns will leave your site and find your competitor. Mobile-friendly landing pages have limited text, easy to read fonts, properly sized quality images, and a layout that is easy-to-navigate. You might want to consider outsourcing website design to a Charlotte SEO consultant or agency.

Search engine marketing by a Charlotte SEO expert

Looking for local digital consulting services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. You can expect extraordinary results from SCD Consulting Services because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today.