SCD Consulting Services

In the world of marketing, you have limited time and resources, but you want to grow your business. You are having trouble keeping up with marketing trends and the daily changes in Google’s algorithm, much less understanding it all. What should you do?

It’s important to carefully weigh all your options.

You could hire someone in-house to do your marketing, but that’s a big responsibility for one person to have the knowledge to do the plethora of tasks required:

  • Content Marketing
  • Social Media
  • Paid Ads
  • Press Releases
  • Email Marketing
  • and more!

See this article on why to hire a team instead of one in-house marketing person.

Outsource vs Offshoring- what’s the difference?

Some confuse the two. Outsourcing does not mean you are offshoring and venturing abroad for someone to do your marketing- someone who does not understand your culture, much less your local market and competition.

Outsourcing

Outsourcing means you delegate your marketing responsibilities to a local marketing company. This company does not have to be in your hometown but should be familiar with your market and competition. You also want to outsource to a company with excellent reviews and proven results.

Outsourcing involves hiring external professionals or agencies to handle specific tasks or functions whing your business, including marketing.  This approach allows local businesses to tap into the expertise of seasoned professionals without the need for inhouse recruitment or extensive training. Outsourcing is often chosen for it’s flexibility, cost-effectiveness, and access to a diverse skill set.

You can outsource to a local marketing company, such as SCD Consulting Services, one that has over 14 years of expertise, award-winning, and a specialized and experienced team.  Outsourcing is more affordable than hiring an in-house marketing person. Your marketing needs can also be more flexible if you outsource rather than hire someone in house.

Offshoring
Offshoring involves delegating tasks to a team located in a different country. Offshoring your marketing can provide significant cost savings and give you a greater choice in talent. You have access to a global talent pool, could benefit from time differences, and potentially reduce expenses. Offshoring requires careful management to overcome potential language and cultural barriers.

Cons of offshoring include:

  • Language and Cultural Barriers: communication may be difficult if English is not their native language. Misunderstandings could happen.
  • Limited Control: due to time differences, you may have issues communicating or managing projects.
  • Quality Control: consistent quality standards can be challenging when working with unfamiliar vendors.
  • Ghosting: unfortunately many a local business hires someone offshore to save money, and then is abandoned, in mid-project, by the company- with no recourse or ability to follow up. The local business may have already made payments or invested resources in the project, only to be left without any deliverables. This could result in financial loss, wasted time and effort, damage to the company’s reputation, security concerns, disrupted operations, loss of control, and even legal challenges.

SCD Consulting Services: A Domestic Outsourcing Example

Founded in 2010, SCD Consulting Services boasts a team of skilled digital marketing experts based in the United States. Choosing to outsource to SCD offers access to:

  • Proven Expertise: Over 14 years of experience in various online marketing disciplines.
  • Data-Driven Strategies: They leverage data and analytics to develop effective and measurable campaigns.
  • Transparent Communication: Regular reporting and open communication ensure you stay informed and involved.
  • Flexibility and Scalability: Their services can be tailored to your specific needs and budget.
  • High Customer Service Standards: the ability to reach a real person, speaking English, when you need them.

Ultimately, the decision between outsourcing domestically or offshoring your marketing depends on your unique business needs, budget, and goals. Weigh the pros and cons carefully, research potential partners thoroughly, and consider consulting with experienced companies like SCD Consulting Services to guide you through the process. Remember, the right outsourcing or offshoring strategy can be a powerful tool to get more traffic to your website and new customers calling.  For more information on contacting a local marketing company with proven results, go to https://www.scdconsultingservices.com or call 704-904-2642.