Social media marketing the Charlotte area
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Social media marketing is effective only if you focus your efforts on the right places. Many local businesses feel that they need to have a presence virtually every social media platform, but that is rarely the case. Your target audience probably does not have a significant presence on every social media platform, so focus on choosing which platform(s) are worthy of your time:
Local regional based surveys
One of the best ways to get accurate information about your audience; is simply, to ask them. Consider placing a survey in an email or posting it in your platform. A key question in the survey is to ask them which social media platforms they use for business and for personal purposes.
Share counts
If your website has a blog, then you should be utilizing share buttons for social media. Typically, these plug-ins will provide analytics to show who’s sharing your content and where they are sharing it. These numbers can help you decide which platforms to focus on.
Look for your competitors
When it comes to trying to reach the local Charlotte area, take a look at your competitors. Where are competitors in your industry and geographical area posting? If you don’t see them on a certain platform, odds are that you shouldn’t be there either.
Post content with a lifespan
Are you familiar with the term, “evergreen content?” Most posts on social media, will have widely-varied lifespans. The key to success is to avoid publishing content that has an expiration date. Every post needs to be engaging. Even if you are part of a “less than glamorous” industry, you can still find ways to make your posts engaging. Do this by solving common and persistent problems in your industry. Humor always helps; consider trying to post something educational and/or funny. Remember, controversy is always an emotional draw, but people will always share positive posts, rarely negative ones.
Social media marketing experts in Charlotte, NC
Looking for social media help, SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.