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What is social media marketing?

If you are like most Americans, you probably use some form of social media in your personal life. But are you aware of all of the ways it can also be used to help build your business? This practice, called social media marketing, is one of the hottest trends in digital marketing. It can drive great results for your business, but if used unwisely, it can also have serious negative unintended consequences.

Social media marketing can be conducted on any social media platform. These include Facebook, Twitter, LinkedIn, Instagram, SnapChat, and more. To the uninitiated, this list can seem daunting. A comprehensive social media marketing campaign is likely to include multiple platforms.

The purpose of social media marketing may vary depending on your business goals. Often, businesses use social media marketing to:

  • Connect with existing customers and encourage repeat business
  • Find new customers and educate them about the product or service
  • Create or maintain a brand image
  • Promote specials, sales, information on a website, or other items
  • Establish expertise and competitive positioning in the market that your business serves

What should I do first with social media?

How you will use social media marketing is going to be dependent on what your specific goals are. Do you need to find more customers? Are you looking to reverse or refresh a negative brand image? Your first step should be to clarify exactly what you want to get out of your social media campaign. From there, you can move on to determining the best platform(s) for your needs, and crafting the correct content to achieve your goals.

If you are having trouble defining your strategy or determining next steps, you may want to seek the assistance of a qualified and experienced consultant in this area. These professionals can help you clarify your goals and determine just the right methods to meet them. Otherwise, you may end up spinning your wheels with ineffective efforts or worse, damaging your brand image or reputation.

Where can I find help with social media marketing in Charlotte NC?

If you could use some help putting your best foot forward with social media marketing for your business, consider contacting an expert consultant in the field of digital marketing. In the Charlotte NC area, contact the experienced team at SCD Consulting Services to help you with your company’s social media marketing strategy.

In addition to helping your business implement and maintain social media accounts, SCD Consulting Services offers a full suite of digital marketing services to help increase your reach and bring new customers to your business. Contact SCD Consulting Services today to learn more about how they can help your organization.