The search engine marketing revolution
Before we talk about search engine marketing and how it can help you, we need to think about the old model of how advertising is done — not just online, but in every medium. Because we take this form of advertising for granted, we seldom stop to think about how profoundly inefficient it is. When you pay for an advertisement in the newspaper, in a magazine, on TV, on the radio, on a billboard, you are paying for millions of people to see your message in the hope that as much as one percent of them will have any reason to be interested in it. You end up showing ads for reverse mortgages to people in rental apartments, ads for cosmetic surgery to people well contented with their looks, and ads for legal services to people who have never gotten so much as a speeding ticket.
Even in the age of the Internet, this sort of thing still happens a lot. You will see ads on all your favorite Web sites offering products you do not need. And how often have you seen a YouTube video prefaced or interrupted by a five-minute ad having something to do with testosterone and fat which you cannot make yourself watch for long enough to find out what product is being advertised, and thought “Go away, you noisy buffoon, I have more testosterone than I know what to do with” or possibly “I am a 35-year-old woman, why are you telling me this?”
Inbound marketing, not outbound marketing
Again, we take this absurdity for granted because, until the advent of the search engine, there was no alternative. Today, however, we have search engine marketing. It is also called “inbound” marketing, in contrast to “outbound” marketing. It brings you to the attention of those who are looking for products and services such as yours, by optimizing your Web site, blog posts and ads in such a way that they are most likely to come up in the early results of a Web search. This is called search engine optimization, or SEO.
Search engine marketing assistance in Charlotte
SCD Consulting Services provides help with search engine marketing for small to medium sized businesses, especially medical and dental practices. We help local businesses attract more customers by using SEO to strengthen their presence on the Internet. We offer a large selection of marketing services, which are customized for whatever your company needs in order to dominate its market area. We offer the best SEO in Charlotte, but our services are available to any business or practice in the United States. We only promote one company in any given service area in any city. Call today to get started.