Online marketing for small businesses
Does this sound familiar? You engage in online marketing because you know that it is important for the growth and success of your small business, but you are continually frustrated with the amount of effort required and the lack of results. If so, you are not alone. Many small and local business owners struggle to make their online marketing campaigns effective.
Why your online marketing may not be effective
There are many reasons why online marketing may not be giving you the results that you are looking for. Often, when a small business has challenges, one or more of the following circumstances may be at play:
- Outdated strategy- Maybe you read a book or talked to a friend, and it helped shape your current strategy. However, it may be sadly out of date. Remember that you are in a very fluid and quickly evolving industry, and techniques often become obsolete.
- Inconsistent time, effort, and investment- Were you really excited about it at first, and then saw your interest wane? Or do you have spurts of high energy and activity around online marketing, followed by dormant periods? Inconsistency can really hurt the success of your campaigns.
- Poorly targeted campaigns- Knowing your audience, and the right tools to reach them, is one of the most important tenets. This leads to:
- Underutilization of marketing tools- You may be unaware of many of the most effective tools, tricks, and strategies that can benefit your business when it comes to digital marketing.
Charlotte, NC online marketing consultant
Are your online marketing efforts underperforming against your expectations? Are you frustrated with the amount of time and energy you devote without sufficient return? If so, it is probably time for a strategic overhaul of your efforts.
You may have had difficulty getting the results you are looking for on your own. Or, you may simply not have the time to dedicate to this area. If so, working with an expert online marketing consultant could be the right move for your business.
If you are located in or around the Charlotte, North Carolina area, you may want to contact the team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have years of expertise creating and implementing online marketing campaigns for companies all over the US. The team at SCD Consulting Services can help you with website design, social media marketing, search engine optimization, and more. Contact SCD Consulting Services today and learn more about how they can help you grow your business with an updated strategy.