Local business marketing and basketball
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How is online marketing like basketball? The best example is that regional colleges such as Davidson or UNC Charlotte can compete with perennial national powers such as Duke or UNC Chapel Hill. When it happens, it is because the “smaller” schools, work hard to find the right team. This means from the coach right on down to the last man coming off the bench. Of course, it also helps to recruit a superstar or two. The internet is the great equalizer. If you hire the right people, identify the ideal clients, Local, and regional marketing companies can compete with the biggest agencies. In the last 10 to 15 years, smaller colleges have discovered what smart SEO and marketing companies have known from the beginning… Even the biggest colleges only have a handful of top players, while hiding some very good players on the bench. The key is to get these very good players and mold them into a championship team!
Understanding a customer’s niche
The most successful coaches find out what their individual players do best, and then finds a way to get them to play to their skill levels as a team. For example, you cannot use the same marketing strategy for medical marketing as dental marketing. Even if a doctor and a dentist had the same patients, the need of the client and their patients are dramatically different. The best online marketing companies understand each business and the nuances of its specific niche, to help them build a strong competitive advantage.
Don’t buy into the cheapest option
When it comes to SEO and content marketing, you can be sure that you are getting what you pay for. The small colleges discovered long ago, that to get the best coaches, they had to pay like a major university. This is a competitive business, and the best web developers and the best engineers demand pay that is commensurate to their exceptional skill and experience. The key is to look at the return on your investment. Do not look at price as much as the opportunity to work with someone who is both ethical and exceptional at Internet marketing.
Local business marketing in Charlotte, NC
Numerous businesses in Charlotte area who have needed online marketing services, have experienced impressive results. Of course, this investment in their online presence more than pays for itself. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client.
SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective online marketing, moving your business to the top of the search engines, sending you more traffic and customers.