Online marketing, in Charlotte NC, is a term that refers to the use of the internet to market products and services. Online marketing, also called digital marketing, can be used to refer to any marketing tactics. Individual digital marketing tactics such as search engine optimization, website banners, and social media campaigns are all examples of online marketing. Think of digital marketing as a toolbox containing all the marketing tools you can use to increase brand recognition, increase traffic, and be more visible online in Charlotte, NC.
What is the difference between online marketing and inbound marketing?
Digital marketing is a clearly defined marketing strategy with specific steps and best practices. While an inbound marketing strategy makes use of a variety of digital marketing tactics, such as blogging and SEO optimization, it is based on a defined methodology that is designed to attract qualified visitors and convert them into customers. Inbound marketing is a philosophy that strives to put the needs of the customer first, and digital marketing tactics assist in achieving that philosophy.
How do you choose between online marketing and inbound marketing?
You can use online marketing for brand recognition combined and short-term objectives. Some digital marketing strategies may be beneficial if your goal is simply to increase brand awareness and attract new visitors to your website. Short-term objectives, such as increasing the reach of your Facebook page or increasing traffic to your website, can be met with digital marketing tactics. Inbound marketing tactics, on the other hand, are likely to be a better choice if your goal is to generate leads that will convert into legitimate, qualified customers. You can run a Facebook-style campaign or start promoting banner ads, but these tactics alone will only yield results that are specific to the initiatives in question.
Incorporating the two ideas
Digital marketing is a short-term strategy that provides immediate gratification but is not always as valuable in the long run. It’s like playing the long game when it comes to inbound marketing; it yields more solid, consistent results. SCD can use digital marketing tactics to drive your inbound marketing strategy into your inbound marketing strategy which helps your strategy grow exponentially, attracting more of the right leads in less time, and resulting in a higher overall return on your investment.
Best online marketing expert in Charlotte, NC
Digital marketing can be used to capitalize on the expanding relevance of inbound marketing. As a Charlotte resident, you can enjoy these advantages by incorporating digital marketing in your PPC campaigns. We know how to help you. Let us handle your online marketing while you focus on your business. Contact SCD Consulting Services today, your Charlotte concierge digital marketing team for top SEO results.