SCD Consulting Services

Content mistakes that limit your online marketing success

Charlotte online marketing changes almost daily. Everyone agrees that content is king, but in such a dynamic environment, content marketing tactics and strategies that used to be tremendous may now be obsolete. Like every other segment of technology, successful content marketers must operate in a constantly changing industry if they hope to stay successful. We thought we would list a few mistakes that content managers are making. Do you recognize yourself in any of the following approaches?

Using content marketing for link building

There was a time when the more links generated to your website, the better for your business. Content marketing seemed to be almost designed for link-building strategy, and web masters started producing content just to get more links. Now, beyond the need for quantity links (emphasis on quality), there are a several other factors that will influence a website’s rank and influence. These include citations, brand mentions, relevance, and again… quality of links. Be aware that Google and other search engines do not look kindly on anything that smacks of artificial link building. Increasing traffic is the goal. Getting links is great, but don’t set it forth as your goal.

When a blog is your only form of content marketing

A lot of companies think that content marketing means blogging. Content marketing is significantly more than simply creating a blog and publishing articles. Blogging is significant, but it is only one of many forms of a successful content marketing strategy. Consider all the forms of content marketing that can be utilized in addition to blogging.

  • Infographics
  • Videos
  • eBooks
  • Guides
  • White papers
  • SlideShare presentations
  • Podcasts
  • Contests/giveaways
  • Live chats/hangouts
  • Webinars
  • Pin boards
  • Screencasts

Research your audience and learn what forms of content will best connect with them, and then you can determine which method(s) of content marketing is best for your marketing strategy.

Content without a call to action

Calls-to-action are absolutely necessary and incorporating them into your content experience is key for conversion. There are numerous types of call to action. For example, you may ask customers to subscribe to your blog, download an eBook, or schedule a consultation. However, be careful that your content does not turn into a sales pitch. Keeping that in mind, you can introduce relevant CTAs anywhere it is appropriate.

Check with a consultant

Everyone basically agrees that content marketing is constantly changing. Virtually every website is providing content marketing in some form or another. Do you think you are doing it right? If you are making any of these mistakes, you may want to consult with an online marketing expert in Charlotte.

Online marketing experts in Charlotte, NC

Numerous businesses in Charlotte area who have needed online marketing services, have experienced impressive results. Of course, this investment in their online presence more than pays for itself. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client.

SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective online marketing, moving your business to the top of the search engines, sending you more traffic and customers.