Social media marketing for Charlotte customers
Social media marketing is one of the most rewarding ways for business owners to connect with Charlotte prospects and customers. With the proper strategy, it can make your sales rise sharply. Some companies have actually built their entire business on a social media platform. However, social media is a two-edged sword, and if you are not careful, it can be a major distraction, or even alienate customers and prospects. We want to share a few successful strategies that should help you to develop a successful presence on social media.
Start the conversation
Most social media algorithms rewards posts that have interaction. If your business posts something but no one responds, the social media platform is not likely to show it to anyone. They are in the business of keeping people on their platform. Therefore, they will only highlight posts and stories that people find interesting. The key is to ask questions and then respond to the answers. If you simply create an informative post about your best product or service, few will pay much attention. However, when you ask people about their experience with the product, or one similar to it, they have a chance to answer, and then you can respond. You have transformed yourself from being just another business, to one that knows his or her experience with your product.
Show your appreciation
Remember that social media marketing is not just about your company. Social media is not an old school market where you simply tell the world about the special deals on your products and services. Social media marketing is only successful when you connect in a meaningful way. Social media uniquely allows you to recognize and thank your customers for helping you along the way. You do this by giving recognition to their posts and tweets. Like, follow, and share their messages. They will appreciate the gesture and continue to support your efforts.
Stand out from your competitors
Make your social media presence personal. You need to convey your company’s persona. To get above the noise, you will need to be different. Find out where your target customer spends time online, pick that social platform and dominate on it. Make listening your first priority. It’s important to get your message out, but you need to share your content on a four to one ratio. In other words, share four pieces of someone else’s content for every piece of your own. You will soon find others sharing your content exponentially.
Consult with social media marketing experts
As a business owner, your time is limited. You will need to delegate social media marketing to a team in your company or engage an outside expert. Naturally, you will add the cost of your social media strategy to your marketing budget. Social media marketing can be overwhelming, especially if you are already stretched-in-a-million-directions as an entrepreneur. Even business owners who loathe social media can be successful if they use the right approach.
Social media marketing expert, Shirley Cress Dudley and SCD Consulting Services in Charlotte, NC
Looking for social media help, SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.