Back to school social media marketing for Charlotte
Social media marketing can play a vital role in your online strategy as students are flocking back to campuses in late August to September. It’s important to understand that “back to school” is the second biggest shopping event of the year. Hence, we have offered some insight on social media marketing best practices to inspire your campaign.
- Boost sales by demonstrating how your products/services fit into their back to school pursuit
Showcase your products/services so they specifically appeal to back to school shoppers. Point out how people can use your products in school, or if you are a service provider, how your service is necessary or will enhance the school experience.
- Make your back to school marketing relevant to the hottest trends
Consider incorporating a hot trend to grab people’s attention. For merchandise, run national and regional searches to see the latest trending topics. If you are a service provider, consider mandatory services that surround back to school activity such as school physicals, sports training, or lifestyle aids.
- Your campaign should be getting the students involved
Back to school is about students. You can create content asking kids, teens, and college students what they need to be successful for the coming school year.
- Team up with bloggers or influencers
Back to school season is an ideal time to get into influencer marketing. You can be sure that as the new school year approaches, parents and kids alike are on the lookout for shopping ideas, and you can be sure that they turn to influencers. If you’re targeting parents, there is no shortage of mom bloggers and influencers in the market.
- Don’t just push products, offer solutions that customers could use
When it comes to social media marketing, your campaign should never just be about getting people to buy. You build relationships, trust, and loyalty by making it a point to help your customers. Find ways to become a helpful resource for back to school consumers.
Social media marketing experts in Charlotte, NC
Looking for social media help, SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.