Online marketing in Charlotte
Online marketing is the way that local businesses can sell products and/or services over digital networks. Companies must find the right mix of strategies that will appeal to their target market and convert queries into sales. The process enlists research and analysis of marketing strategies and measuring the success of those strategies. Read on to learn the major components of online marketing.
Search engine marketing
Search Engine Marketing is paid search marketing. It is paid usually by a pay-per-click fee. Search engines will display your ad when a user enters a search that utilizes one of your keywords. SEM statistics provide tremendous feedback on the effectiveness of your ad.
It used to be that the number one option was banner ads. Today however, there are a multitude of options available, from interstitials to text ads. The most prominent search engines and nearly every social media platform offers their own advertising options.
Email marketing makes it a primary focus to build a targeted subscriber email list of those who may be interested in your products or services. It is proven to be a very effective way to get the message out. You also can keep current customers up to date with company news, events, and special offerings.
Blogging and Vlogging
Having a business blog or Vlog is virtually mandatory as a way to converse with and inform your customers about your products or services. Both can be used to provide advice as well as obtain useful feedback. Microblogs are a subset of blogs that usually consist of short text updates. They can be sent by email, instant message, or Twitter.
Online marketing company in Charlotte, NC
Numerous businesses in Charlotte area who have needed online marketing services, have experienced impressive results. Of course, this investment in their online presence more than pays for itself. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client.
SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective online marketing, moving your business to the top of the search engines, sending you more traffic and customers.