What is online marketing?
Online marketing consists of finding the right mix of strategies that will appeal to your target market and convert into sales. Online marketing enlists research and analysis of marketing strategies and measuring the success of those strategies. Consider the following components of online marketing.
Search engine marketing
Search Engine Marketing also includes Search Engine Optimization. SEO is the process of designing your business website so that it ranks higher in the search listings when prospective customers use search terms that match your product offerings. SEO is free, whereas SEM is paid search marketing. It is paid typically by a pay-per-click fee. Search engines will display your ad when a user enters a search that uses one of your keywords. SEM statistics provide tremendous feedback on the effectiveness of your ad, including the number of times your ad has been clicked versus the number of times the page containing the ad has been viewed.
It used to be that the number one option was banner ads. Today however, there are a myriad of options available, from interstitials to text ads. Nearly every social media platform offers their own advertising options.
A primary focus is to build a subscriber email list of potential customers who may be interested in your products or services. Once you have a comprehensive list, email marketing is proven to be a very effective way to get the message out. You can keep customers up to date with company news, upcoming events, and special offerings. You can send out newsletters and customized product or service offerings specific to the customer’s needs.
Blogging and Vlogging
Having a business blog or Vlog are excellent ways to converse with and inform your customers about your products or services. Both can be used to provide advice as well as get useful feedback. Microblogs are a subset of blogs that normally consist of short text updates that can be sent by email, instant message, or Twitter.
Online marketing company in Charlotte, NC
Numerous businesses in Charlotte area who have needed online marketing services, have experienced impressive results. Of course, this investment in their online presence more than pays for itself. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client.
SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective online marketing, moving your business to the top of the search engines, sending you more traffic and customers.