What is digital marketing?
Digital marketing is the process of using the Internet to market your business. It includes virtually every kind of platform: social media, search engines, blogging, videos, and email. There are many ways to promote your business, what is universal is that promoting a business takes a significant effort. With countless millions using the internet every day, there are vast opportunities to get your product or service in front of people who need or want it. Digital marketing takes on many forms, but we are going to focus on the big three:
- Banner ads
- Email promotions
- Social media posting
The benefits of digital marketing
Let’s discuss the benefits. Marketing on the web gives you exceptional benefits that other advertising and promotion avenues do not. Consider the following:
Digital marketing is cost-effective
Traditional forms of marketing cost companies’ enormous amounts of money. Facebook ads can be 3 times cheaper and exponentially more targeted than radio, television, or print ads. Using the internet to increase and engage your audience is much less expensive as long as you have a plan that helps to pinpoint your target audience.
Digital marketing is focused
Few advertising options allow you to target the demographics of your customer like digital marketing. You can set your message to land on websites that your prospects are highly likely to visit. You can make your message visible to certain industries and geographic locations. You can even target customers by age or education in some cases. Television, radio, or billboard ads cannot do that for you.
Digital marketing builds relationships
The wrong marketing options end up being an annoying noise to the very customers you are trying to reach. However, when done right, digital marketing is actually helpful to your prospects. You can reach out and offer solutions, which is infinitely better than a sales pitch. Digital marketing is more effective at starting conversations and building trust than other types of marketing.
Digital marketing in the Charlotte region
Looking for social media marketing, SEO, and website design services in the Charlotte region? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.