Digital marketing today
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Digital marketing is the way that virtually every business today drives brand awareness and lead generation through all the digital channels. These channels include:
- Social media platforms
- A company website
- Search engine rankings
- Display advertising
- The company blog
Digital marketing managers usually focus on different key performance indicators (KPI) for each channel. For example, a digital marketer who is in charge of SEO measures the website’s organic traffic (traffic coming from website visitors who found the business’s website via a Google search). In a small company, one manager might handle many of the digital marketing tactics described above at the same time. In larger companies, there may be multiple specialists that focus on just one or two of the brand’s digital channels.
Digital marketing works for all businesses
Digital marketing is effective for any business in any industry. It does not matter what your company offers in products and/or services. Digital marketing involves identifying your audience’s needs and creating the appropriate online content. Your digital marketing strategy is uniquely structured to serve your business. Not many businesses will implement a digital marketing strategy in the same way.
The benefits of digital marketing
The strength of this is that it allows companies to see accurate results in real time. In the old days, after placing an ad in a newspaper, it was extremely difficult to estimate how many people actually opened that page and read your ad. Beyond that, there really was no dependable way to know if that ad was responsible for any sales unless you canvassed every purchasing customer. With this, you can measure the ROI on every channel of your marketing efforts.
Digital marketing in the Charlotte region
Looking for social media marketing, SEO, and website design services in the Charlotte region? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.