What is digital marketing?
Digital marketing is a broad term that encompasses a variety of methods of marketing goods and services online (on the internet and/or via mobile devices). Currently, digital marketing is the fastest growing form of marketing and advertising. If you are not utilizing digital marketing as part of your small business strategy, you are probably missing out on a lot of opportunities.
Digital marketing may sound daunting, but it doesn’t need to be. Your digital marketing strategy can be as small or as large as your time, budget, and inclination allow. Even if you are a very small local business, there is a way to cost effectively fit digital marketing into your advertising strategy.
What is the best type of digital marketing for a small business?
There are several different methods of digital marketing. Some of the more common ones are:
- Online advertising- Pay-per-click or display advertising on websites targeted to your preferred audience
- Website presence- Building a website, or enhancing an existing one
- Search engine optimization- Ensuring that your business website is near the top of search engine results for key words or phrases related to your business
- Email marketing- Reaching new customers and engaging existing ones with targeted email campaigns
Often, a robust digital marketing strategy involves a combination of several of these methods. A digital marketing consultant will be able to help you determine the best fit for your specific business needs.
How can my company implement digital marketing cost effectively?
It is possible to undertake a digital marketing campaign on your own, but this can be inefficient if you aren’t experienced and well versed in online marketing. You may end up spending much more time and money than you need to.
For many small businesses, working with a consultant to establish and implement a holistic digital marketing strategy is key. By outsourcing this work to an expert, you can be assured that you are getting the best possible result- and you can free up your time to focus on the critical aspects of your business that you need to be involved in.
Finding your partner for digital marketing
If you need a little help putting your digital marketing strategy together, consider contacting the team at SCD Consulting Services in Charlotte NC. Founder Shirley Cress Dudley and her experienced staff have helped many small businesses leverage effective digital marketing strategies. You can count on SCD Consulting Services for all of your online marketing and advertising needs.
You may be surprised by the boost your business can experience from a well designed and implemented digital marketing strategy! Contact SCD Consulting Services today to learn more about how they can help you grow your business and reach a wider audience through smart online marketing.