SCD Consulting Services

Search engine marketing is inbound marketing 

Search engine marketing is different from most other forms of marketing, in that it is inbound rather than outbound. There are other buzzwords used to say the same thing — that it is aimed at customers in “hunt mode,” for example — but what they all mean is that search engine marketing is aimed at people who are already looking for the product or service being advertised. Outbound marketing, on the other hand, is aimed at people who are not looking at it, and generally has to reach the widest possible audience in order to come to the attention of people interested in it. The things that so many people hate about advertising — its garishness, its constant demand for attention, its tendency to exist as an interruption of everything else in life — are largely a result of the necessities of outbound marketing. 

This is partly to take advantage of impulse buying, which is a factor in commerce. But impulse buying is a lot more relevant in some fields than others — mostly the fields in which nothing costs too much. A Charlotte, NC supermarket can increase the likelihood of your being interested in buying a candy bar or serving-size bag of chips by putting it near the checkout. An advertisement for a medical service should ideally be seen only by those who need or want this service — anything more is waste. 

 Search engine optimization 

The key to search engine marketing is search engine optimization, or SEO. This involves writing blog posts, advertisements and the copy on your Web site itself in such a way as to ensure that they will come up on the first page of a Web search for your product or service in your area, as well as designing image and video content and creating links that serve the same purpose. The job of a search engine is to direct people surfing the Internet to the sites they are most likely to be interested in. With SEO, you can turn this to your advantage, helping your customers find you. 

 Search engine marketing help in Charlotte 

SCD Consulting Services provides help with search engine marketing for small to medium sized businesses, especially medical and dental practices. We help local businesses attract more customers by using SEO to strengthen their presence on the Internet. We offer a large selection of marketing services, which are customized for whatever your company needs in order to dominate its market area. We offer the best SEO in Charlotte, but our services are available to any business or practice in the United States. We only promote one company in any given service area in any city. Call today to get started with search engine marketing.