Website design for the Charlotte market
Website design, or re-design is the solution for businesses that have a Website, and they have not integrated a Blog as one of its features. If your website does not have a blog, you are missing a lot of free traffic and revenue. Adding a Blog to your website will increase your organic traffic via search engines. You can also use your blog content to provide extra posts on your social media platforms. Blogging is one of the fastest ways to establish yourself as an expert in your local market or industry.
Adding a blog to an existing website
If you have an existing website and you want to add a Blog to your Website, the easiest way to add your Blog in sub directory. This is an easy and convenient change that will not radically change the look or design of your existing website. In order for your blog to offer maximum effectiveness, every post and page must be search engine optimized.
Incorporating a blog in a new website
If you are starting with a new website, you have the option of make your blog a central theme for your website, but you should avoid using a static page that highlights your blog posts. Your Home page tells prospective customers where they are, what your company is about, and what they will find in only a few seconds. The home page tells them exactly what to do next. Again, your blog can only offer maximum effectiveness if your website and posts are search engine optimized. Keep your blog off your homepage. You are a business first, and your blog is an important but secondary feature.
Mistakes to avoid:
- Your blog is cluttered
There is nothing more confusing that a blog cluttered with gadgets, widgets, or too much information. Keep your blog clean and simple. Less is more and whitespace makes everything easier to read.
- Failing to promote your products and services
Blogging is a great way to showcase your experience and expertise, but it is also a means to promote your products and services. Add links to your services and products pages. Blog about case studies or past clients you’ve helped.
- Getting sidetracked from building your business
Blogging takes a lot of time and energy to create content. Even writing a 450-word post can take as long as two hours for the average person. If your business is small, a blog can become a catch-22 scenario. You need the blog to increase your business, but you will never be a success if you get sidetracked by your blog. This is when it makes sense to consult with a digital marketing company that can assist you with web development, SEO, and various forms of digital marketing.
Website design and SEO experts in Charlotte
Are you looking for local SEO and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective website design, moving your business to the top of the search engines, sending you more traffic and customers.