Online marketing in Charlotte, NC
Online marketing consultant is the way to keep leads engaged throughout the buying process. The greatest frustrations mount when we lose touch with them along the way, or when we manage to capture their attention but miss the mark when it comes down to closing the deal. Converting prospects into customers is achievable with the right online marketing strategy. The trick is to nurture and keep customers engaged along the way. We want to offer you a bit of guidance on how to improve your approach to drive more sales conversions.
Engaging prospects “upstream”
Online marketers have an opportunity to find and engage prospects before they actually make a purchase. We call this, engaging prospects “upstream.” Most prospects are not going to convert right away. This is your great opportunity to nurture a relationship and gain their trust, two conditions that are almost always necessary to get their business once they are ready to buy.
This can be achieved by adopting a personalized multi-channel approach that takes delivers relevant content to your users. You also establish your company as a leader in your industry, building trust in what you do. In due course, your prospective customers move closer toward making their decision. The goal is to ensure that they remember who you are as you build a solid foundation for a lasting relationship, providing the resources they need to make a final purchasing decision.
Beyond sales and marketing
Converting prospects into customers has to go beyond the involvement of your sales and marketing teams. It takes more than the relevant content, the appropriate ads, and the precise messaging. Today’s customer wants to know that your company has their best interest in mind. That fact is most easily affirmed by your current customers. A most effective way to show that is through success stories and customer referrals.
You can accomplish this by identifying extremely satisfied customers and asking them if they’d like to be interviewed about their experience with your product or service. You should use these interviews to extract customer quotes that you can use as testimonials. Alternately, you could use the interviews to write success stories for your website.
These two strategies will help you get on the right path toward achieving your goal of converting more prospects into customers. If you want solid information about how to engage prospects and leads, consult with a Charlotte, NC online marketing expert.
Online marketing company in Charlotte, NC
Numerous businesses in Charlotte area who have needed online marketing services, have experienced impressive results. Of course, this investment in their online presence more than pays for itself. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client.
Shirley Cress Dudley, online marketing expert, Charlotte
SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective online marketing, moving your business to the top of the search engines, sending you more traffic and customers.