Digital marketing strategy for a great online presence Digital marketing has become more and more important. The best way to approach digital marketing is to have a strategy from the beginning. Figure out who you are trying to reach and what you are trying to tell them before you begin. To do this, know the…

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Online marketing as a way to grow your business Online marketing is an essential part of the strategy of any business, whether its customer base is nationwide or limited to the Charlotte, NC area. For this you will need a website that is both attractive and easy to use, an informative and reliable blog, and…

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social-media-marketing-strategy

What you need to know for your social media marketing  When planning your social media marketing, keep your eyes on the prize. If your goal is for your company to dominate the market in a specific area such as Charlotte, NC, to gain a reputation equal to that of other established businesses, or to earn a…

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social-media-marketing

Social media marketing can give your business a personality  The essence of social media marketing is to create a sort of corporate personality — a self-consistent, positive public image for your business and maintain that image over a variety of online platforms, including Twitter, Facebook, LinkedIn, YouTube, Instagram and your own website and blog. Your customers should feel like they…

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social-media-marketing

Social media marketing is a tricky subject  The trouble with social media marketing is that most people use social media for socializing, not marketing. Blogs, wikis, LinkedIn, Facebook, Twitter, Flickr, YouTube, Instagram and other collaborative forms of media have become a major part of the lives of the average American and an enormous reservoir of attention, but advertising on…

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search-engine-marketing

Search engine marketing is inbound marketing  Search engine marketing is different from most other forms of marketing, in that it is inbound rather than outbound. There are other buzzwords used to say the same thing — that it is aimed at customers in “hunt mode,” for example — but what they all mean is that search…

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