Social media advertising in Charlotte, NC
Social media marketing provides small businesses with a resource to engage with your customers and drive traffic to your website. It is a digital marketing strategy that can get your business exposed to as many as 200 million people. Using outbound marketing methods such as purchasing advertising space from the local newspaper, radio station, and cable networks cannot produce the targeted results that come with social media marketing. Once your marketing budget is dedicated to inbound marketing, you begin the process of presenting your company and services to targeted consumers, and developing content to educate them. Read on to learn of crucial components of a successful social media marketing strategy.
Choose the best outlets for your business
You have several options when it comes to social media platforms. The average small business should be spending 4-6 hours per week on social media. You must determine which platforms are appealing to your target audience and then consider your options.
Create your accounts
After you have chosen the most appropriate social media platform(s), the next step is creating your accounts. It is advisable that you use a generic company email such as firstname.lastname@example.org, or even create a new account such as email@example.com. If your desired handle is already in use, add a local identifier such as your product or services, operating in city/state, or additional company information.
Create a following to build your brand
This is the most difficult undertaking. You find creative ways to keep your following customers engaged. This begins with generating engaging content. You must give your customers a constant feed of news and promotions. Your content must creative and interesting. It can be humorous, anything but a hard sell. Remember, the primary goal is to engage, not sell.
Social networks require consistent monitoring and contribution. Building a following is a marathon. It takes time to get your customers to identify with your company. Customer loyalty can be gained from those who have not purchased your goods or services yet. You must always remember that inactivity will genuinely hurt your online image. Stay active and consistent in posting relevant content. Always respond to customers who reach out to you.
Social media advertising experts in Charlotte, NC
Looking for social media help, SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.