Small business website design
If you are trying to grow your small business or reach a wider audience, having the right website design can be critical. Website design is about more than just content- it also needs to be structured in such a way to be easily viewable to both PC and mobile based consumers and search engine friendly. When was the last time your website had a refresh? Are you confident that your website is helping you meet your business objectives?
The digital landscape is changing, and online presence is driving foot traffic as well as online sales. A recent study shows that 91% of customers have visited a store because of an online experience. Your website is an important extension of your marketing strategy.
How to optimize your website design
There are many different ways websites can be updated and improved to better help drive your business. Here are just a few:
- Search engine optimization: Research shows that approximately 17% of small business websites are not in compliance with Google’s latest algorithm. You may be making it difficult for customers to find your website without even realizing it!
- Mobile optimization: More and more consumers are accessing the web on their phones or other small devices. If your website is not optimized to be mobile friendly, you may be missing out on this traffic.
- Content: Did you know that 50% of online sales are lost when visitors can’t find content? Having the basics, like your email and physical address on the home page, is critical. It is also important to constantly feed fresh content like blogs, articles, and more to your website to keep it search engine friendly and engaging for customers.
Depending on your business type and your specific objectives, there are many other things you can do with website design to better serve your business. An experienced consultant in this area can help you put together a plan.
Your Charlotte NC website design consultant
If updating and optimizing your website design to grow your business is more than you can take on by yourself, consider outsourcing to an expert so you can stay focused on the core aspects of your business. This can both reduce your frustration and improve your results.
If your business is in or around the Charlotte, North Carolina area, consider contacting the team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have capably assisted many businesses large and small with website design and other aspects of online marketing. You can count on SCD Consulting Services to help you develop a great website that will work holistically with your other online marketing efforts. Contact SCD Consulting Services today and learn more about how they can help you grow your business smart online marketing.