Image source: unsplash.com
About social media marketing
Social media marketing can have a tremendous positive impact on growing your business. But did you know that it can also help you grow and mobilize a local audience? If you are targeting new customers in a specific geographic area, social media marketing is a great place to start.
Social media marketing is a blanket term that covers any promotional activity conducted on social media platforms. This can include Facebook, LinkedIn, Twitter, SnapChat, and more. You can use social media to get a message out to your audience, build your brand image, create an authentic connection with your customers, or publicize your promotions.
Social media marketing for a local audience
One of the great benefits of social media marketing is the ability to target a very specific audience. For example, if you are using Facebook advertising, you can narrow your focus to demographics including geographic area, income, sex, age, interests, and more.
For example, if you are advertising a dog walking business in Charlotte, you can choose for your ads to only be displayed to pet owners in a specific zip code who have full time jobs and six figure incomes. This allows you to maximize the benefit of every dollar spent on advertising.
How to get started
If you are new to social media, the nuances of how to best market to your target or local audience can take time and effort to learn. If you are looking to make an immediate impact with your social medial marketing campaign, you may want to get some help in order to get up to speed quickly. If this is the case, look for someone with expertise in this area to help you get going.
Charlotte, NC social media marketing consultant
Successful social media marketing, whether for a local or national audience, can take some effort, thought, and strategy. This is especially true if you are trying to target a very specific demographic for your marketing. In these cases, working with an expert online marketing consultant could be the right move for your business.
If you are located in or around the Charlotte, North Carolina area, you may want to contact the online marketing team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have years of expertise creating and implementing social media campaigns for companies in your area and all over the US. The team at SCD Consulting Services can also assist you with other aspects of your online marketing, including website design, search engine marketing, content generation, and more. Contact SCD Consulting Services today and learn more about how they can help you advertise to a local audience with social media marketing.