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About social media marketing
Social media marketing is one of the fastest growing areas of digital marketing. Social media marketing encompasses a business (or individual’s) presence on social networking sites and the content and interactions created on these sites, with the intent of gaining customers or building brand. This can be utilized on any platform, but some of the most popular are Facebook, Instagram, Twitter, and LinkedIn.
Evolution of social media marketing
Just a few short years ago, many businesses felt that social media marketing was unnecessary for all but a few niche industries. In fact, many people felt that business or professional social media presence was inappropriate or unprofessional. However, this has rapidly changed as social media has become an integral part of communications and interactions in society.
Now, 95% of adults follow at least one brand on social media, and 71% of consumers say that they are more likely to recommend a brand to others if they have a positive interaction with the brand on social media. If you are not maximizing your presence on social media with thoughtful, frequent, and targeted communications, you are probably missing out on some great opportunities to grow your business.
Key business strategies
As you can see, social media marketing is a rapidly evolving and changing field. Strategies are continually developing and evolving in this area. In some cases, it may be wise to rely on an expert to help guide you.
For example, all social media networks are not created equal. For some businesses or industries, Facebook may be the ideal place to connect with customers and build brand equity. Under other circumstances, LinkedIn or Twitter might be a more powerful tool. Leveraging multiple social media platforms to grow your business can also help expand your reach.
Help with social media marketing in Charlotte NC
Are you not quite sure where to start with implementing and maintaining a comprehensive social media marketing strategy for your business? If so, the best thing for you to do may be to get started with the assistance of an experienced consultant with years of expertise. If your business is located in or near the Charlotte NC area, contact the experienced team at SCD Consulting Services. They have assisted dozens of clients with successfully implementing all aspects of online marketing, including social media marketing.
SCD Consulting Services offers a full suite of online marketing services to help increase your reach and bring new customers to your business. They can help you design and implement a social media marketing plan that your team will be able to maintain on a go forward basis. Contact SCD Consulting Services today to learn more about how they can help your organization grow with social media marketing.