Social media marketing vs. personal social media use
You’ve probably heard a lot about how social media marketing can be a key element of your digital marketing strategy to help grow your small business and raise awareness about your products or services. For many small business owners, managing social media profiles for their businesses seems like it would be akin to managing their own personal social media presence. However, this can be a dangerous fallacy.
As many business owners find out the hard way, professional social media marketing can be vastly different from personal use. In order to have the most effective social media marketing strategy for your company, you will need to recognize the differences.
Pitfalls of social media marketing
Firstly, you will want to recognize that the social media sites you are most comfortable using for your own social networking might not be the best choice for your business. Give careful thought to your goals- are you looking to reach new customers? Establish yourself as an expert? Create brand cache and recognition? Then, choose your networks accordingly.
Next, you will want to make sure you successfully navigate the line between personal and professional. For some industries, including service industries, potential customers will be looking for a personal connection- they will want to know about the individuals they will interact with at your business. In other instances, it is best to keep your presence professional and brand-focused rather than personal.
Finally, be sure that you understand the correct type and frequency of content to maximize your results with social media marketing. You will want to provide your audience with content that is topical, entertaining, and informative. You will want to do it enough to remain top of mind, but not often enough to annoy.
Getting social media marketing help in Charlotte, NC
It is important to remember that a familiarity with personal social media sites and profiles does not necessary translate into social media marketing success for your business. To learn more or to get started with a comprehensive social media marketing strategy, consider working with an expert consultant. If your business is located in or around Charlotte NC, you may want to contact the expert team at SCD Consulting Services. They can work with you to develop and launch an effective social media marketing program that is tailored to your business objectives and needs. They can also train you or someone on your team to manage and maintain it going forward.
SCD Consulting Services offers more than just social media marketing- they can also provide a full complement of digital marketing services including website design and development, content management, search engine optimization, and more. Contact SCD Consulting Services today to learn more about how they can help your business grow.