Digital marketing trends

Digital marketing for businesses

These days, it is impossible to have a comprehensive marketing strategy without the inclusion of a digital marketing component. Digital marketing has revolutionized the way products and services are promoted, especially for small businesses.

Since the advent of digital marketing, smaller companies have seen the playing field leveled against their larger competitors. This can achieve both an extremely targeted reach and an exceptionally broad audience- all for a much lower cost than traditional advertising mediums.

It also gives brands and businesses the opportunity to make a connection with their customers like never before. Through tools like social media marketing, a personal connection can be reached with individual consumers- driving loyalty as well as brand awareness.

Trends

Digital marketing is no longer in its infancy, but it continues to grow and change rapidly as the industry evolves. Social media platforms rise and fall; search engine algorithms develop; and strategies come and go to meet the ever growing and changing needs of the online populance.

One of the primary trends at the moment is mobile optimization. With more and more customers shifting to smartphones and tablets to access the internet, it is critical that websites and marketing activities be tailored to work with these types of devices. Mobile friendly strategies might include text message promotions and homepages designed to be viewed on a smart phone.

Another key trend is the power of the review. Consumers are increasingly looking for peer feedback before making purchase decisions about products or services. Reviews on e-commerce sites or on locality based platforms like Yelp have are gaining power and influence.

These are just a few of the many trends currently impacting the volatile and exciting digital marketing space.

Your partner for digital marketing

Digital marketing is an exciting and fast-changing field. When harnessed correctly, it has the power to make a significant impact on your business growth and brand presence. If you are looking to get the most possible out of digital marketing strategies without investing too much of your time, consider working with an expert online marketing consultant to manage your platform.

If you are located in or around the Charlotte, North Carolina area, consider contacting the marketing team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have years of expertise creating and implementing holistic online marketing and digital marketing strategies for companies all over the US. You can count on SCD Consulting Services to help you with search engine optimization, website development, social media marketing, and more. Contact SCD Consulting Services today and learn more about how they can help you grow your business with digital marketing.