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What is digital marketing?

Digital marketing might be a daunting term for a small business owner who doesn’t have a lot of prowess in the online space. However, you don’t need to be intimidated by this important aspect of marketing your business! It’s possible to have an effective and appropriate digital marketing strategy that meets your business needs and your budget.

Digital marketing is an umbrella term that simply refers to online activities related to promoting your business. This can encompass online advertising, search engine optimization, website design, social media marketing, and more.

Why do I need digital marketing?

Years ago, digital marketing was not a major concern for most small businesses. In fact, few businesses had a strong online presence, and it wasn’t considered necessary for success. Now, however, the landscape has changed. Consumers are online, and they are becoming conditioned to look to the web first when seeking new products or services.

Having a strong digital marketing strategy not only puts you in touch with your potential customers- it also puts you on a level playing field with your competitors. As more and more businesses increase their online presence and become more sophisticated in their digital marketing efforts, a strong web strategy is required just to keep up.

How can I get started in digital marketing?

In order to be cost effective and impactful with your digital marketing efforts, you will want to have a solid strategy for how you utilize web-based marketing. The best place to start in developing this strategy may be engaging a digital marketing consultant who is experienced and knowledgeable in this area. He or she can tailor a digital marketing plan to your business needs and budget.

Working with a consultant may be able to help you get the greatest benefit from your digital marketing efforts without tying up too much of your time learning and experimenting with what works for your business online.

Charlotte NC digital marketing consultant

If you want a truly effective and cutting edge digital marketing strategy, you will want to work with an expert in the field who can help you design, customize, and implement the right plan for your business needs.

If you are located in or around the Charlotte, North Carolina area, consider contacting the team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have years of expertise creating and implementing holistic online marketing and digital marketing strategies for companies large and small. You can count on SCD Consulting Services to help you with website development, search engine marketing, social media marketing, and more. Contact SCD Consulting Services today and learn more about how they can help you grow your business with digital marketing.