About digital marketing
You probably are aware that digital marketing, or online marketing and advertising, is one of the most popular and fastest growing ways to promote a brand or business. In fact, in just the past year, US digital marketing spend has increased by a whopping $200M.
Digital marketing can encompass many different platforms- mobile marketing, social media marketing, online advertising, search engine optimization, website design and content, and more. The right strategy for your business will depend on your industry and goals.
Gaining a local following
Digital marketing has experienced explosive growth, and it is now one of the most efficient and effective ways to market your business locally. In fact, this can be specifically tailored to target only a local audience, or even to target a specific subset of a local audience. For example, with a well-crafted online marketing strategy you can focus almost exclusively on a demographic of a specific age, gender, and radius from your location.
Social media marketing, including advertising, is a great way to reach a local audience. You can promote your business on local network sites, or in groups specific to your area. If you use Facebook advertising, you can create a remarkably detailed profile including factors like income, shopping habits, brand loyalties, family status, and more to form your target market.
Getting started with your digital marketing strategy
If you are new to digital marketing and want to grow your online presence, working with a consultant might be the best way to get started. You can identify your goals, budget, and target audience, and turn over the time-consuming work of executing your strategy to someone else- freeing up your valuable time to focus on other aspects of running your business.
Your partner for digital marketing needs
Don’t waste time with expensive advertising and marketing schemes that don’t work. If you want to grow your local or national audience, count on the expertise of a trusted professional digital marketing consultant. In the end, you will save both time and money by having a professionally crafted digital marketing strategy, tailored to your specific business objectives.
If you are located in or around the Charlotte, North Carolina area, consider contacting the marketing team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have years of expertise creating and implementing online marketing strategies for companies all over the US. In addition, you can count on SCD Consulting Services to help you with search engine marketing, website development, social media marketing, and more. Contact SCD Consulting Services today and learn more about how they can help you grow your business with digital marketing.