About website design
You may not be considering your website design as a major weapon in your marketing arsenal, but maybe you should. With more and more consumers turning first to the web to research or learn more about goods and services, optimizing your website design can have a huge impact on your brand building and lead generation.
Website design consists of more than just the structure of your website. It is a combination of text, imagery, dynamic content, brand collateral, search engine optimization, and more that makes your site a successful representation of you and your business.
Website design as a marketing tool
You can utilize your website design in several different ways to grow your business and promote your brand. First and most obvious is the appearance and content of your site. You want to make sure that your website is well laid out, easy to navigate, and contains all of the information potential customers would be looking for. This includes a prominently featured address and phone number, information on products and services, hours, etc.
It is also critical to ensure that your website is optimized for mobile viewing. The percentage of internet users browsing on phones and tablets continues to rise year over year. If your website doesn’t display correctly, you may lose a potential customer.
The organization of your site, including keyword utilization, backlinks, and freshness of content is also key to ensure that your website design is optimized for search engines. Creating your website to rank higher in search engine algorithms and results will increase the amount of traffic that your receive, and will expose your site to more potential customers.
Finally, branding and imagery is an important part of your website design. You want the look and feel of your site to positively reflect on your brand and image. This may include colors, logos, fonts, and other design elements.
Charlotte, NC online marketing consultant
If you are new to website design or if you need help creating or implementing your online marketing strategy, you may want to partner with an experienced consultant to succeed. Working with an expert in this area can help you get on the right track and ensure that you are well positioned for website design and digital marketing success.
If your business is located in or around Charlotte NC, you may want to contact the experienced team at SCD Consulting Services. They can work with you to create or improve your website design, and help you with all aspects of digital marketing implementation.
SCD Consulting Services offers a full range of online marketing services and expertise. Beyond website design, this includes social media marketing, content creation and management, search engine optimization, and more. Contact SCD Consulting Services today to learn more about how they can help your business thrive with online marketing.