SCD Consulting Services

Website design that is effective

Website design in Charlotte, NC

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Website design is a significant pursuit. However, many webmasters fail to avoid the common mistakes that are made by many small businesses. These mistakes have consistently driven customers away. Every company’s website design should reflect the unique qualities of the business itself. We want to point out some universal rules of professional Web design that every online business should follow.

Flash in the pan

Flash animation has a proper place in website design, but it is rarely on the home page of your small business website. Customers expect to find helpful information about the products and services that interest them, this can be poorly conveyed in a slow, unfolding display of digital animation. Use flash animation sparingly in your professional Web design.

Design simply

Keeping your website design simple can save you and your customers from unnecessary headaches. Use an easy-to-read font. Background is another area of concern. If your website has patterned backgrounds or you have been using colored type against a black background, you are probably sending users to someone else’s more pleasing website design.

Keep it simple

Make sure that your design utilizes a clean navigation panel. When you hide website navigation in fancy flash animation or in images, you can be sure that your website visitors will get lost and/or will lose interest.

Design your pages to load quickly

Web pages that are designed heavy with graphics and images require a greater amount of bandwidth. Increased bandwidth takes longer for pages to load, and for the user to download. If your website has a number of slow-loading pages, your customer may decide it’s not worth the wait. Use only graphics and images that are absolutely necessary for your small business website. Save the rest of your photos and samples for your portfolio.

Keep it organized and uncluttered

A common mistake is to include every possible bit of information about your company on your website. A cluttered or unorganized website can overwhelm visitors and can make your business appear unprofessional. Your website is the de facto “face” of your business. Successful companies have websites that not only turns customers’ heads, but also keeps them engaged. 

Follow these simple guidelines of website design and you will present a more positive visitor experience.

Website design by Charlotte SEO experts

Are you looking for local SEO and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective website design, moving your business to the top of the search engines, sending you more traffic and customers.