SCD Consulting Services

Website design is an excellent marketing tool

Website design should be the first step of all your marketing efforts. Remember that your website is where visitors come to learn about your company, products, and services. This is where sales transactions can occur without you even knowing about it. The internet can put the smallest companies on even footing with large corporations. Consider a few very important ways to use website design to convert your visitors to new customers. 

Your Homepage is not the first page people see

Your homepage is critically important, but if your visitors are never reaching your site, your homepage is of no effect at all. Very few potential customers are going to simply type in your web address and go straight to your page. Virtually all will reach you via a search query through a search engine. This means that your website design must do more than look good. It is important that every page contains great content that’s SEO-friendly and a clear CTA. You must utilize an active link-building strategy, and that your website loads quickly. If you can incorporate all of these elements into your website design, you will reach increasing numbers of customers.

SEO improves your rank in search results

SEO requirements are constantly changing, for small companies, it can be hard to keep up with the latest developments. That does not change the fact that if you want your site to get traffic, you have to be effective. Websites that are well designed and properly optimized continually improve their ability to get more traffic, leads, and sales. You may need to hire or consult with an expert to implement the essential SEO ranking factors you need to dominate your market search results.

Understanding visual marketing

Blogs and informative articles are an important tool to get visitors to your site, but textual content alone won’t make them stay. In order for your website to be a really effective marketing tool, you will need to compliment that textual content with visual content designed to hold your audience’s attention. This is why so many websites utilize photos, videos, and infographics.

Update your content regularly

Make sure that your content is always relevant and up to date. Outdated info damages your credibility and will cause you to lose visitors as well as regular customers. Be sure to make changes whenever a change occurs. It is also crucial that you update your website content on a regular basis with new things such as marketing videos, testimonials, team updates, and interest pieces

Make it mobile friendly

Make sure your website is mobile friendly. You need to use a responsive design in which any updates you make on your content management system automatically configures well on mobile devices. It is important that you constantly check visit your website on a smartphone and other mobile devices to be sure you are providing the best mobile experience possible.

Website design by Charlotte SEO expert- Shirley Cress Dudley, and SCD Consulting

Looking for local SEO and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective website design, moving your business to the top of the search engines, sending you more traffic and customers.