SCD Consulting Services

Digital marketing in Charlotte, NC

Digital marketing is so important if you have started a small business, and your focus is on getting your first group of customers through the door. Relying on traditional forms of advertising, such as print ads, coupon mailers, or billboard signs is equivalent to throwing spaghetti on the wall and seeing what sticks. You spend the money and then pray that it’s only a matter of time until customers will find their way to you. Digital marketing is a better and more cost-efficient way. This is a vast marketplace that is filled with prospects who are ready to buy. No small business should overlook this marketplace.

The benefits of digital marketing

With digital marketing, you can reach an audience in a way that is not only cost-effective, but it is also measurable. Online marketing provides you with the ability to interact with your customers and target audience, while learning exactly what they are looking for. Statistics reveal that you can reach more customers for less money than traditional marketing methods. Social media marketing allows you to get to know your audience as they get to know you personally, which helps to create brand loyalty.

Why would you postpone digital marketing?

Why would you choose to delay initiating a digital marketing strategy? Sometimes small business owners convince themselves that they don’t have the time or the budget to compete online. They may perceive digital marketing as complicated and they don’t have the technical skills to face so many challenges all at once.

Remember that your competitors are online

Regardless of your industry, competition is everywhere, and you need to pay attention to what your competitors are doing. Think of your competitors, especially those who have a prominent online presence, as people who have something to teach you. Finding common things that your competitors are doing will give you a good idea of what is working and what isn’t working. Consider the following:

  • What kind of content are they using?
  • Are they blogging?
  • Do they use a lot of graphics and videos?
  • How do they present their brand?
  • What makes them unique?
  • How often do they engage with the audience?

Once you have the answers to these questions, you must find out how you think you can do better? If your prospects are able to find your competitors’ website but not yours, you will not be in business for long.

Digital marketing expert and consultants for Charlotte businesses

Looking for social media marketing, SEO, and website design services in the Charlotte region? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories.

You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.