social-media-marketing

Social media marketing can give your business a personality  The essence of social media marketing is to create a sort of corporate personality — a self-consistent, positive public image for your business and maintain that image over a variety of online platforms, including Twitter, Facebook, LinkedIn, YouTube, Instagram and your own website and blog. Your customers should feel like they…

Read the rest of this entry

social-media-marketing

Social media marketing is a tricky subject  The trouble with social media marketing is that most people use social media for socializing, not marketing. Blogs, wikis, LinkedIn, Facebook, Twitter, Flickr, YouTube, Instagram and other collaborative forms of media have become a major part of the lives of the average American and an enormous reservoir of attention, but advertising on…

Read the rest of this entry

search-engine-marketing

Search engine marketing is inbound marketing  Search engine marketing is different from most other forms of marketing, in that it is inbound rather than outbound. There are other buzzwords used to say the same thing — that it is aimed at customers in “hunt mode,” for example — but what they all mean is that search…

Read the rest of this entry

search-engine-marketing

The search engine marketing revolution  Before we talk about search engine marketing and how it can help you, we need to think about the old model of how advertising is done — not just online, but in every medium. Because we take this form of advertising for granted, we seldom stop to think about how profoundly inefficient it is. When you pay…

Read the rest of this entry

link-building

Search engine marketing brings the right customers to you  The great advantage of search engine marketing is that it is what is called inbound marketing, rather than outbound marketing. This means that every person who sees it is much more likely to already be looking for a product or service similar to yours. The old style of…

Read the rest of this entry

internet-marketing

Elements of online marketing  Whether your business is local or national, you need to make online marketing a central part of your strategy. Your business blog is a key part of this effort. Businesses that have their own blogs should update them once or twice a week with a post at least 450 words long. If you…

Read the rest of this entry